To be successful running your own business, you need to be able to articulate and relate to your why. If you’re new to direct sales or entrepreneurship, you might not know what this “why” is or understand how important it is for you in a business like LuLaRoe. Simply put, your why is your specific reason, or reason for wanting to succeed in your business and life. Let’s be honest for a second, more money is great and often why folks start their own business but it’s not typically enough. Money alone does not have the same motivating or emotional appeals that more specific and personal statements may have.
Crafting Your Why
Knowing your why will not only help you stay committed to your business, but it will allow others to learn more about you. When you run your own business, especially online, it’s important to humanize yourself. Your why is one way to do that as it allows your readers to learn more about you and the drive behind your business.